Case Study:
Fellowship of Christian Athletes
Who is Fellowship of Christian Athletes?
Fellowship of Christian Athletes is a worldwide ministry with a brand most Christian athletes in the United States recognize.
FCA's Challenges
In 2001, FCA had a brand people wanted to wear, but they were losing money in their efforts to develop, market, and distribute branded merchandise in-house.
FCA staff members, coaches, and athletes across the country were ordering their own products decorated with FCA trademarks without approval.
Fellowship of Christian Athletes knew they had a brand people wanted to wear, but at the time it was both a financial and a logistical burden.
They desired to expand their merchandising potential, but they were struggling to protect and maintain their brand image.
"Ink has been a trusted partner for FCA for over 20 years including our last 3 years of unprecedented growth where they have helped us triple the size, scope and revenue of the FCA Gear Store. The Ink Team has provided world class product, distribution, brand/marketing strategies and service that has helped us serve our global ministry with excellence."
Chris Sims
Director of FCA Gear
Ink’s Position
Since 1988, Ink had been working with organizations to design and print retail quality t-shirts. When we heard about this opportunity with FCA in 2001, we quickly discovered it was a breakthrough opportunity. We had helped many organizations create a great looking product, but never had we worked on such a comprehensive merchandise solution.
Making a Plan
Ink developed a comprehensive merchandise branding solution which included designing, developing, marketing, and warehousing all FCA’s branded products. This included developing two online stores — one for their expanding Summer Camp program, and one for FCA’s growing high school Huddle program. FCA and Ink worked together to establish a royalty percentage to be paid to FCA in exchange for products sold.
Measuring Success
Before Ink, FCA sold around $500,000 per year in merchandise, but still struggled to make money. This year, over $2,000,000 in FCA products will be sold to staff, coaches, and athletes across the country and the world. Ink is proud to have partnered with FCA to provide a winning merchandise solution for their ever-growing organization.
17
Years of Partnership
241,775
Shirts Printed Since 2017
971,418
Products Shipped Since 2017
300%
FCA Merchandise Sales Growth
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